A proven animal health marketing agency.

Tight competition, budgets, and turnarounds make it hard to stand out. Our focus on impactful science and technology directly benefits veterinarians and their clients, driving unmatched results.

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Build Powerful Brands

The animal health market is evolving rapidly, and animal pharmaceutical organizations face increasing competition, a shifting regulatory landscape, and substantial industry consolidation through mergers and acquisitions. Pharmaceutical and life sciences companies must navigate a complex ecosystem of veterinarians, corporate hospital groups, and animal owners to drive product adoption and commercial success. Visit our microsite to learn how TJP can support your launch.

TJP brings deep expertise in strategic marketing and commercialization, offering tailored solutions to help animal health brands succeed from clinical development through long-term commercialization.

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A hands-on team dedicated to solving complex market challenges for animal pharmaceuticals and nutrition

With deep experience in animal health, TJP understands how to address the unique needs of animal therapies while developing strategies rooted in evidence-based messaging and omnichannel communications strategies.

Leveraging our proven frameworks from human health, we adopt best practices into veterinary medicine to help pharma firms engage key stakeholders, educate veterinarians, and influence purchasing decisions.

TJP’s Veterinary Advisory Board

Expert guidance is essential to navigating the complexities of the animal health industry. Our Veterinary Advisory Board brings together leading voices, ensuring that our strategies align with real-world clinical needs and industry best practices.

	Andy Roark DVM, MS Veterinarian, CEO/Founder of Uncharted Veterinary Conference
	Peter Weinstein, DVM, MBA President, PAW Consulting - President, Simple Solutions for Vets

Veterinary experience, diverse therapeutic expertise

As competition continues to grow, differentiation is critical. TJP works with manufacturers to craft compelling, evidence-backed brand narratives that showcase product benefits—whether for parasiticides, therapeutic medications, diagnostics, or nutritional products.

Our expertise spans therapeutic categories, including:

Oncology
Immunology
Dermatology
Parasiticides (flea, tick, and heartworm prevention)
Chronic Disease Management (diabetes, osteoarthritis)
Nutritional & Specialty Diets

Strategic insights, end-to-end engagement

A winning marketing strategy in animal health requires a deep understanding of the unique dynamics that drive adoption. Unlike human pharmaceuticals, where prescribers and payers shape access, the animal pharmaceuticals sector involves a more fragmented network of decision-makers, including independent veterinary hospitals, corporate practices, and pet owners.

Pharmaceutical strategies for animal health must account for the diverse needs of both companion animals and service animals, ensuring that treatments support not only general wellness but also the specialized care required for working animals with critical roles in human lives.

Go-to-market & commercialization strategy: Design product launch frameworks that drive awareness, uptake, and sustained adoption.

Veterinary intelligence: Map the landscape of independent practices, corporate groups, and distributors to identify key engagement opportunities.

Market & competitive analysis: Leverage data to anticipate shifts in prescribing behavior, veterinary purchasing decisions, and pet owner adoption patterns.

Powerful branding, proven creative execution

Successful brand differentiation in the animal health space requires compelling storytelling, strong messaging, and creative execution that resonates with veterinarians, corporate decision-makers, and pet owners alike.

Omnichannel marketing & HCP communications: Connect with veterinarians through data-driven, multi-platform campaigns, from digital engagement to in-clinic education.

Veterinary & pet owner education: Create engaging, evidence-based content to build awareness and drive adoption.

Compelling visual identity & messaging development: Develop distinct brand positioning that reinforces credibility and trust in veterinary therapies.

Sustainable commercialization, long-term veterinary engagement

A successful animal health brand must sustain engagement through ongoing education, strategic messaging, and targeted pull-through efforts. TJP ensures long-term success by fostering veterinary relationships and reinforcing value throughout the product lifecycle.

Veterinary engagement & education: Develop tailored training modules, decision-support tools, and clinical case studies to help veterinarians continue to confidently integrate treatments into their practice.

Lifecycle management & portfolio optimization: Position products for continued market success through strategic brand evolution.

Ongoing stakeholder collaboration: Strengthen partnerships with veterinarians, corporate groups, and distributors to maintain lasting product adoption wins.

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Shaping the Future of Veterinary Marketing

TJP helps brands stay ahead of the curve by integrating data-driven insights, digital innovations, and adaptive market strategies into every campaign.

Whether launching a new veterinary therapeutic or expanding an existing product portfolio, TJP offers the strategic guidance and diverse marketing capabilities needed to drive market success.

How can we elevate your animal health brand? Visit our microsite to learn more.