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Why TJP

Our Process

With decades of experience, TJP partners with leading pharmaceutical companies to refine launch strategies that ensure impactful debuts and long-term growth.
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Strategic vision guides precision execution

Our approach reflects the real-world challenges of commercialization in today’s pharmaceutical market: heightened payer hurdles, nuanced patient access challenges, and a need for carefully targeted communications.

We stay lean by design. Clients work directly with experts who provide hands-on guidance. The same people who shape strategy also drive the execution of our Wayfinding process, an approach built to deliver both consistent results and future-facing adaptability.

Wayfinding: From pre-launch intelligence to long-term growth

Clients can begin an engagement at any point in the product lifecycle, and our teams continuously optimize to reflect changing market conditions, feedback from key stakeholders, and new opportunities.
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Discover

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A strategic map of the landscape provides a firm foundation. That includes evaluating brand objectives, analyzing trends, conducting market research, and identifying the clinical and economic levers that influence decision-makers.

Navigate

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With a clear understanding of the market in place, we work to connect insights with actionable strategies and define how value will be communicated across audiences.

Engineer

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We develop commercialization tools: payer value decks, HEOR models, cost calculators, pull-through training, field resources, and unbranded education, each thoughtfully crafted and tailored to the needs of its intended audience.

Launch

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We coordinate launch execution across all stakeholders, including payer teams, field reps, patient services, and training leads, ensuring access resources are finalized, field teams are fully briefed, and channel-specific tactics are activated seamlessly.

Calibrate

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We continue to update materials based on stakeholder feedback, refine messaging to reflect changing access conditions, and help teams respond to new payer policies or shifts in site-of-care dynamics.

“Our process reflects hard-won lessons learned by leading challenging launches. Wayfinding is a framework refined to solve ground-level market access barriers, provide real-world adaptability, and build brands that win lasting market share.”

Randy McGonigal, TJP Director of Market Access
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Targeted tactics that deliver real-world results

Our Wayfinding process gives clients a structured, collaborative path through the complexities of commercialization, from early access planning and value messaging to launch deployment, pull-through, and optimization.

It’s a framework designed to deliver wins across therapeutic areas, de-silo commercialization teams, and pivot to meet evolving market conditions head-on, all delivered by teams who stay close to the work from start to finish.

Ready to elevate your pharmaceutical strategy?

Get in touch with our team