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Therapeutic Areas of Expertise

Navigate the intricate healthcare ecosystem with confidence.

Our deep experience in a wide range of therapeutic areas enables us to accelerate all aspects of the drug commercialization process.

Our integrated service offerings emphasize a consultative approach that fuses creative innovation with market access mastery.

A snapshot of our therapeutic areas of expertise . . .

Here is a snapshot of some areas where we shine, not an exhaustive list.
Learn more about our commercialization capabilities

Immunology

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Our specialty is translating complex immunology science into actionable insights and strategies. Our approach ensures your brand's unique value is clearly communicated to payers, providers, and patients so that your therapy is positioned for long-term success in a competitive landscape.

Oncology

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We focus on helping your team navigate the complexities of launching a new oncology drug in this rapidly changing market. By leveraging advanced insights and developing tailored solutions, we support your brand in communicating its value to key stakeholders, securing market access, and delivering meaningful impact for cancer patients and healthcare providers.

Rare Diseases

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Navigating rare diseases like Duchenne muscular dystrophy, ALS, and Parkinson's (to name just a few) demands both precision and empathy. We accomplish this by creating strategies that highlight the unmet need and your therapy's unique value, facilitating market and site-of-care access, and delivering impactful education to patients and caregivers, ensuring your brand has the opportunity to make a profound difference for those who need it.

Cardiovascular & Metabolism

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Our expertise lies in developing targeted strategies that address barriers to treatment, engage HCPs, and enhance patient understanding. By integrating real-world data, tailoring patient support, and creating dynamic educational initiatives, we help your brand address the evolving needs of both patients and providers, driving sustained engagement and success.

Animal Health

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We merge decades of animal health expertise with advanced human health insights to transform animal pharmaceutical and nutrition brands. By collaborating with expert veterinarians and key opinion leaders, we stay ahead of industry trends and provide the most relevant and effective marketing solutions.

Drug Launch Success Story

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The Challenge

After receiving expedited approval from the FDA on its new neuromuscular treatment, the brand team needed help to rapidly develop an effective pre-launch strategy to prime the market and accelerate uptake to secure the treatment’s formulary coverage.
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Our Approach

We developed a comprehensive pre-launch strategy that included PIE planning, creating a convincing value proposition, and generating initial evidence. Tools like our proprietary Letter of Medical Necessity Builder preemptively addressed potential coverage challenges.
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The Results

The brand saw a rapid increase in its formulary coverage: 80% for government-insured patients (Medicaid) and 15% for commercially insured patients. Today, this treatment is recognized as one of the leaders in its category.