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Medical Device & Drug Commercialization Solutions

Let’s elevate your launch for maximum impact.

One-third of all drug and device launches in the U.S. fail to meet expectations due to poorly conceived and executed launch strategies. Our comprehensive drug commercialization solutions can help your product avoid becoming a statistic.

Medical device and drug commercialization done right.

You’re already under intense pressure to move fast while managing a tight budget and navigating stiff competition. Working with an agency like ours will help reduce stress while improving outcomes.

Here’s how we can help.
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Payer Access

We’ve been building strong partnerships in the payer space for over 20 years. This enables us to support your team in engaging payers and thought leaders with compelling data tailored to their needs. The goal is straightforward but far from simple: Ensure they thoroughly understand your product and its value, leading to favorable formulary decisions.

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Patient Access

By integrating patient access into every phase of your strategy, we’ll help overcome market barriers, optimize payer acceptance, and help reduce patient out-of-pocket costs. Thanks to 20+ years of experience and 40+ successful launches, we know how to help you achieve the ultimate goal: appropriate and affordable treatments for all patients.

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Marketing

We merge data with creative and compelling storytelling, so your message resonates with specific target audiences. Our talented team is an extension of yours and understands how to simplify complex topics and drive engagement that leads to measurable results throughout the product lifecycle. Exceptional outcomes aren’t the exception—they’re the norm.

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Learning & Development

For us, it’s not just about building and disseminating knowledge. It’s about applying the knowledge, encouraging changes in behavior, and improving performance and outcomes. To accomplish this, we use proven approaches to drive the development of essential skills, focusing on the needs of your organization and your target audiences.

Learn about our therapeutic areas of expertise

“TJP's strength lies in their long-standing experience in market access. They have decades of experience and a deep understanding of market access.”

Director, Market Access Strategy and Marketing, TJP Customer

A Payer Coverage Success Story

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The Challenge

A global pharmaceutical company introduced a new entrant into the crowded and fiercely competitive rheumatology marketplace, challenging market leaders. The brand had to contend with barriers such as providers’ hesitance to prescribe without widespread coverage at launch and payer demands for increased HCP prescribing interest in order to provide favorable formulary coverage.
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Our Approach

Our experts partnered closely with our client to develop a compelling value story informed by continuous payer research. That data resonated well with our payer audiences and drove action.
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The Results

This new therapy was embraced by all Big 5 payers and attained nationwide commercial insurance coverage of 99%.

Today, this treatment is the third most prescribed treatment for its indication.